Web & App Design

Software that looks like care and feels like rigor.

We design and ship custom web and mobile apps for businesses that care how they're seen and how they run. Built end-to-end by senior engineers — secure by default, fast by habit.

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99.9%
Uptime SLA
A11y
WCAG-aware
< 2s
LCP target
0
Handoffs

Point-of-Sale Systems

Custom POS for retail, hospitality, and pop-up environments — built around how your business actually runs.

  • ›Inventory & catalog
  • ›Payments & reconciliation
  • ›Sales analytics
  • ›Hardware integration
  • ›Multi-location support

Custom Web Applications

Modern web apps for SMBs — customer-facing platforms and operational tools that are secure, fast, and built to grow.

  • ›Customer portals & storefronts
  • ›Admin & operations tools
  • ›Self-service accounts
  • ›Payments & subscriptions
  • ›Mobile-responsive design

AI-Enabled Workflows

LLM-powered features and intelligent automations woven into the products you ship — with guardrails, evals, and observability designed in.

  • ›LLM-powered copilots inside your app
  • ›Retrieval over your business data (RAG)
  • ›Agentic workflows & intelligent automations
  • ›Eval pipelines & observability
  • ›Tested against prompt injection & misuse

Internal Tools & APIs

The systems your business runs on but customers never see. Backend services and APIs, cloud-native from day one.

  • ›Backend services & APIs
  • ›Dashboards & internal admin
  • ›ETL & data integration
  • ›Cloudflare · AWS · Azure
  • ›CI/CD & observability
What this is

Custom software for businesses that care how they’re seen and how they run.

We build the kind of web and mobile software that small and mid-sized businesses are proud to put their name on — and that an engineering peer would respect. The work happens end-to-end inside a single senior team: discovery, design, build, ship, operate. No design-then-throw-it-over-the-fence handoff. No offshored development. No junior consultants billing senior rates.

The mix of work is wider than a typical agency: a custom POS for a retail or hospitality operation, a customer portal or membership site, an internal tool replacing five spreadsheets and a Notion board, an AI feature stitched into an existing app with the guardrails that newer engineering teams need but don’t yet have. Every project ships with the security disciplines a typical agency has to bolt on later — that’s the benefit of being a security firm that also builds software.

We work with founders who can’t afford a wrong hire, family-owned businesses replacing a system that’s outlived its decade, and product teams adding the first AI feature to a real app. The size that fits us best is small enough that the founder is in the room for decisions and big enough that the work matters to the operation.

When you bring us in
  • The off-the-shelf tool you’ve been gluing together (Square + Excel + email) costs more in workarounds than a real system would cost to build.
  • Your previous developer disappeared, the codebase is a mystery, and you need someone senior to assess it, stabilize it, and decide what’s worth keeping.
  • You raised, signed a big customer, or won a contract — and your product has to look and feel like a serious company, not a side project.
  • You’re adding an AI feature to an existing app and need it shipped with guardrails, evals, and the security review baked in.
  • Internal operations run on six SaaS subscriptions and a fragile Zapier flow that breaks every other Tuesday.
Built for

Founders, family-owned, and the modern SMB.

We work with small and medium-sized businesses where the founders still know every employee — and where every dollar matters.

Retail & Hospitality
Pop-up & Craft Retail
Home Construction & Contracting
Professional Services
Food Service
Small Manufacturing
Boutique E-commerce
Membership & Communities
Design principles

Modern, but not trendy. Beautiful, but not fragile.

Every project shares the same foundations — because they're what separates a website you'll keep for a year from a product you'll grow into for a decade.

  • →
    Performance is a feature
    Pages render fast on real phones, not just designers' laptops.
  • →
    Accessibility, by default
    Keyboard nav, contrast, ARIA — built in, not bolted on.
  • →
    Secure from day one
    Auth, secrets, and dependencies handled by people who do this for a living.
  • →
    Honest about trade-offs
    We tell you what we'd build, what we wouldn't, and why.
How we run a project

Discovery, design, build, operate — by the same hands.

Every engagement follows the same four-phase rhythm. The depth varies by scope; the discipline does not.

  1. 01 · 1–2 weeks
    Discovery

    Confidential intake. We map your business, the users, the systems being replaced, and the few features that determine success.

    You walk away with

    A one-page scope brief, a working price range, and a Go/No-Go.

  2. 02 · 2–4 weeks
    Design

    Information architecture, visual design, technical architecture, and the decisions document. We prototype the risky interactions, and choose a stack tuned to your team.

    You walk away with

    Design system, technical spec, sequenced sprint plan.

  3. 03 · 8–16+ weeks
    Build

    Senior engineers implement directly, with weekly demos and the founder in the room. Code ships to staging continuously; production launches when the work earns it.

    You walk away with

    A working product with tests, observability, and a deployment pipeline.

  4. 04 · ongoing
    Operate

    Hosting, monitoring, performance and security reviews on a quarterly cadence. Bug fixes, feature additions, and someone you can call.

    You walk away with

    A product that improves over time, not one that erodes.

Common questions

Things buyers ask us before the first call.

Should I build custom or use Shopify / Square / off-the-shelf? +

Off-the-shelf wins if your operation is generic enough to fit it. Custom wins when the system has to match the way you actually run, when you’re paying for features you don’t use, or when per-transaction or per-seat economics flip past a certain volume. We’ll tell you honestly which side of that line your business is on.

How long does a typical project take? +

A custom POS or internal tool usually ships in 12–16 weeks. A customer-facing platform with auth, payments, and admin is closer to 16–24 weeks. Add 4–8 weeks if AI features are in scope. We give you a tight range after the first call.

Is the team really senior practitioners only? +

Yes. Every engagement is delivered by senior engineers and designers — typically 2–4 people end-to-end. The lead is in the room for design decisions and architectural calls; we don’t hand the work off.

Do you handle hosting, monitoring, and ongoing maintenance? +

We do — Cloudflare Pages and Workers, AWS, or your existing cloud, your call. Monitoring, alerting, security patching, and dependency updates are handled on a maintenance retainer after launch. Or we hand the keys cleanly to your team.

What does a project cost — ballpark? +

A bounded discovery is typically $8k–$15k. A custom POS or internal tool ships at $40k–$90k. A customer-facing platform is $80k–$220k depending on auth, payments, and admin complexity. AI features are an add-on per scope. Exact numbers come on the first call.

Do you take on rescue projects from a previous team? +

Yes — some of our most common engagements. We start with a code and security audit, give you an honest assessment of what’s worth keeping, and propose a stabilize-then-evolve path rather than a full rewrite.

What stack do you typically use? +

We’re stack-pragmatic. Default: TypeScript end-to-end (Next.js / Remix or vanilla on the front, Hono / Express or Cloudflare Workers on the back), Postgres, Tailwind, deployed to Cloudflare or AWS. We deviate where the project demands it.

Have an idea, a re-platform, or a rescue mission?

Tell us about it. We'll help you scope honestly — and only take it on if it's a fit.

Start the conversation →